Monzo's EU expansion strategy 🚀🇪🇺

[Peter_G]

Looking back through the archives, I think this still stands up pretty well, although I think I totally underplayed the cultural difference in banking between English speaking nations… Language aside, banking in France is pretty similar to banking in the UK, whereas banking in the US…

Monzo international expansion - where and why?

I really don’t know. I think the trick is to bring the Monzo ethos / culture to each market individually, rather than directly translating stuff - which might makes it seem easier for English-speaking nations (especially as the biggest one - the US - is huge). But the trade-off is, Ireland aside, it’s really difficult. You need to set up a local company, meet regulatory requirements - basically spend lots of time and effort. Which is more difficult the more geographically remote you are. And th…