Monzo's Crowdfunding Rounds

[anon77363772]

@Samuel10

Lets not deceive ourselves here. The sole and ONLY reason you will go to crowdfunding is to raise money. It just so happens that crowdfunding as advantages and disadvantages attached to them. Some of the advantages have already been highlighted have been discussed. If you didn’t want to raise money, you wouldn’t go through a crowd fund. If you were being nice and wanted to share the success of the company, you will simply give the shares out.

Of course it is.
But my point is that they could have received that money from their existing, as well as new, investors. The advantages for Monzo have already been spelled out - customers gain s stake in the company, and feel like they are part of its success (or failure, if it goes wrong). They might then be more inclined to spread the word further.