Hello everyone. Here’s your update!
Investor labels
We saw a lot of comments around making sure we include Investor labels on the new debit cards. So we’ll be doing just that.
Paywalling
Thanks for all your comments on our paywalling principles. We definitely understand the concern around how we define a ‘power user’. We’re still working on these definitions but we wanted to share some of our early thinking while we develop this.
We believe that regardless of the feature-set, we can take the core values of what people love about Monzo and ensure they’re threaded through all of our products, whether that’s personal, business, paid, or free. How customers experience those values at different levels may change, but the values won’t. For example, we know customers feel a sense of peace of mind using Monzo. For a free current account customer that looks like great customer support and visibility into your spend. For a paid customer that might mean things like travel insurance.
We’ll make sure to keep the dialogue going between us as we work on this.
Card packaging
It’s no secret that we’ll be launching some new debit cards as part of our new paid accounts. And now, we’ve finalised the packaging that they will arrive in. We had a few key considerations when designing them:
We wanted them to be minimal with the environment in mind. There are some really cool ways you can deliver and package a debit card, but we didn’t think it was entirely fair on the environment to build up this great experience just for a brief moment.
We wanted to optimise for card activation, meaning we wanted customers to activate their card and get on with their day, not be too distracted by the packaging or other information in there.
We wanted to the packaged feel like the products they’ll be signing up for. So we’ve gone with two different packages that have very subtle differences to mirror their paid accounts in the app.
Help us name our accounts!
We’ve spent some time this week trying to come up with some conventions for how we name our accounts. We do what is called a ‘name storm’ where we try to get as creative as possible before whittling it down to a small list. We’d love your thoughts on what you think they might be, or suggest some of your own creative ideas.
Here are the rules:
- We need to name our three accounts: the current free Monzo account and the two new paid ones. Don’t just throw out a word, we want three from you in a convention that you think works.
- The names can’t be things like “One, Two, Three”: in the future we may add in other paid accounts.
- They need to follow this naming convention: Monzo [word] Current Account
Fire away with your best options!
