The benefits / reward schemes that are available through other credit card providers have been discussed recently here -
& here -
but offering rewards to Monzo users if they use the Monzo features like updating transactions categories hasn’t yet
That sort of thing would potentially make sense for Monzo because once it understands user’s spending habits, the app can point out that a user could save x amount on their credit card purchases of holidays (for example) if they used another provider, offer a range of solutions from different providers for the user to choose from & earn a referral fee as a result
Gamification, in the form of the new Targets feature, has already improved my spending habits so I’m a big fan of this idea!