It’s a ‘nutritionally complete food’ (per their website) - contains a balanced blend of oats, rice + pea protein, and seeds to give you a proportion of your daily intake requirements of macro nutrients.
Looking online, 100g of powder (about 1 shake) = 8g Fibre (30g / day RDA), 29g protein (50g / day RDA). It is certainly not perfect - if you ate it for every meal (4x per day) you’d eat 3x your daily protein…
Plus 1 serving per day contains (roughly) 1/3rd intake of your essential vits and minerals.
It has a different nutritional profile to Slim Fast - whose main thing to be honest is just having small portions (you could achieve the same with Huel tbh…), but is also Vegan.
It’s not necessarily intended to replace all meals - and I’m likely to use it for breakfast or lunch if I’m in a rush. I see it as a low fuss way of getting my calorific / fibre / protein intake.
And can then use my actual evening meal for cooking
I find it really useful for when the day has got in the way of eating, but I don’t want to skip a meal.
A couple of nights ago I was out late, and hadn’t realised how much time had gone by. Rather than a takeaway on the way home, when I was too tired to really eat, I just had Huel when I got in. Much better than skipping food that night.
No comment…or else if I start arguing with you guys…I will get barred from here…I got degree in sports nutrition and done comps myself…
It’s common sense
And by the way I know James collier. Part owner…He is very knowledgeable guy tho owner of muscle talk as well…but it’s a business…I disagree with his idea
Huel is a fantastic product - I’ve been using it for almost 3 years at this point.
Convenient, well priced, vegan and nutritionally complete.
I first started on it at my old job, where I didn’t have time to prepare healthy meals, and the shops nearby only sold junk unless you were prepared to pay a lot of money for lunch.
Also, when I’m working I don’t necessarily want my work flow interrupted. Huel is so quick to prepare, easy to consume, job done.
Saturo is even better since you can just grab and go - between the two of them I generally only need to have one other meal a day.
Love it, and it’s easy to see why they are so successful.
Trying to get into Huel but just not feeling it. I guess I have enough time to sit down and have a meal in the evening and I prefer that. Gives me time to sit and unwind - with Huel, I end up sitting in front of the computer whilst chugging it down.
Tried it and I can do the same myself by adding a handful of frozen berries into the unflavoured/unsweetened. Same with the coffee version, just add instant.
Huel, a London-based startup that produces and sells powder meals for busy people, has landed a £20 million funding round from Highland Capital. This is the company’s first round of funding since its inception in 2015.
“Huel has been profitable since day one and is on track to triple turnover this year,” said the company’s co-founder Julian Hearn. “In order to accelerate growth, expand our product portfolio and reach new markets, we decided to take external funding into the company. […] These developments present a really exciting time for Huel and the ‘complete food’ category in general. We expect further innovation will follow as a consequence soon.”