I know the concept of Ethical Banking has been discussed in numerous places around the Monzo community, the blog and even has it’s own page on the Monzo website, but I’d like to know the Monzo stance on where they intend to advertise in the future?
At lot of talk has been happening lately with regards to advertising in certain newspapers. It’s becoming increasingly viewed as largely unethical to advertise a brand alongside or even in the same publication as a highly controversial article that has absolutely no effect other than to cause offence to and encourage hate towards minority groups.
Within recent months brands such as Paperchase, Centre Parcs and Southbank Centre have all withdrawn their advertising from certain newspapers because of the hateful content with which their adverts were placed alongside. There’s also a growing campaign called “Stop Funding Hate” where consumers will cease shopping with certain brands that advertise with those publications after they fail to respond to calls to withdraw their adverts.
If Monzo agree that it would be appropriate, perhaps you could create an Ethical Advertising Policy and review recent content published by any newspaper, magazine or website before allowing your brand to be seen associated with them?
A similar concept could even be taken to Marketplace in order to prevent Monzo from be associated with unethical brands.