No, they store the credentials and reverse engineer the mobile API to get in.
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I have to say I’m not a fan of Emma’s new model. I have been a big fan of Emma up until now.
I understand the need to make a profit but not at the cost of releasing features that I consider should be free as standard i.e. custom categories.
I have moved back to Yolt, which has the added benefit of Wealthify and the addition of Amazon.
I have swapped between Yolt and Emma frequently when one pips the other in terms of integration and innovation and keep both up to date so I don’t have to start from Zero. Yolt is ahead again IMO, I’m sure I’ll return to Emma when it becomes clear new basic features should not be monitised.
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Ah ok. And I understand this is something you are not planning of doing as well unless Revolut itself enables APIs… Correct?
Yes, at this point, we don’t store any credentials at all; so to do that, it will require extra work, which has low priority. 
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The features that we have in the Pro plan are not in Yolt, so I am not sure what your point is.
In terms of integrations, yes, they do have Wealthify and Amazon. At this point, less than 0.1% of our active users have those two integrations, so it will take sometime for us to have them in the product. Regarding the first, we asked them 3 times, but they haven’t been open about this.
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I would like to see offline accounts be added for the free tier, even if it just limits you to a certain number of accounts. Emma is a great app, but the lack of integrations with all my accounts and cards make it not very helpful for me personally.
MoneyDashboard has unlimited offline sources for free and also a decent web ui which makes it my go-to atm.
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Thanks for your feedback.
At this point, we don’t have plans to release those features for free. There are people who are both inviting other users and paying to help us reduce our churn; so we are quite happy.
MoneyDashboard sells people’s data in the form of insights and we are not confident in taking that direction.
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That’s completely fair enough, and I understand the decision you’ve made.
I look forward to future integrations. Mainly Tandem. But would also like to see NS&I, Marcus Bank and Atom Bank. But Tandem is the one that would get me to switch as I have a credit card and savings with them.
Regarding Tandem, they should release an API at some point this year. We don’t know any ETA.
In terms of integrations, we monitor all of them and try to make everyone happy. Our goal is still to build the best product in the world and sometimes we need to prioritise stuff. We know some people might not be satisfied with this, but it’s either make something work extremely well or have every single integration.
We are choosing the first most of the time, unless we see that the integration is a must for everyone. This is one of the reason why we partnered with saltedge to release Tesco, Virgin, Capital One and MBNA.
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I am in agreement with this. I think Emma have the nicest app of all the account aggregators, but is the worst in terms of integrations with established/traditional providers. Unfortunately, addressing this limitation seems very low priority.
For example, I have just checked Wealthify and this is the usage 0.0088% on all the people who have an account connected to Emma.
I think Investments is a section we need to work on and I can see Wealthify, Nutmeg, MoneyBox, Vanguard, HL and others in there; but if these providers do not make the job easy for us, I can’t shift everyone and start building scrapers to get in there. 
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If you want to have multiple discussions about this, feel free to join our new new subreddit (https://www.reddit.com/r/emmafinance/).
Great to hear Pro is working out well!
I think fintech in general is too scared to say “look, this is how much it’s going to cost, unless we sell your data”.
bunq is a rare example and seems to be doing very well.
I’d love to see Monzo just charge a monthly fee and stop trying to sell loans - and just give up on pointless subscription packages.
I think it may take longer, but ultimately an app that can be sustainable without selling its customers’ data is much more valuable.
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My point is that Yolt offer all features to all users.
They make money by linking in with other fintechs who try to offer useful services like Moneytis, Anorak, Homelyfe.
In my view that is ultimately a more successful approach than ‘gaming’ the referral systems or spamming forums with links or charging customers for basic features.
Hey Andy, well if you stop using products because you don’t agree on the business model, that’s a completely different conversation.
I guess only time will tell who’s right. eheh
Not sure if this was intended as a reply to me or a continuation of your earlier posts.
But when I say established/traditional providers I mean places like NS&I, Sainsbury’s Bank, M&S Bank, and various building societies other than Nationwide. It is here that I think Emma is most limited compared to other account aggregators (in particular MoneyHub and Money Dashboard, and to a lesser extent Yolt).
I’m not really sure how these other aggregators compare to Emma when it comes to support for newer ‘fintech’ providers. It wouldn’t surprise me if Emma is as good as or better than others in this area, but once Monzo and Starling are covered no one seems to standout on this.
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They both use Yodlee, that’s why they have similar connections available.
Hey guys, we have built a quick tool to reach out to all these fintechs inside the app. Have a play. 
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Yeah, but most of the time it doesn’t really depend on the bank. We want to start with Investments, cause it’s separate from the rest of integrations, so people do not get confused. We are adding HL now.
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It would be good to have an icon or something to show which providers are available. I can see new users being confused by this.
Great idea though. Solid evidence for them of the level of interest
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