I also read it as just one tree - “Get a photo of your actual tree” and “GPS coordinates of your tree” - all sound like just the one.
Though I am a bit caught up now in reading about how it they are set up / fund these projects - I’m really keen to know how my money is spent in a donation, so what I discovered for anyone else interested:
- The donation to Offset Earth covers both Tree Planting and Carbon Offset
- Tree Planting, by default, is done in a Madagascar mangrove, and donations are made to another charity doing the planting, Eden Projects.
- Accordign to the Eden Projects FAQ page, it costs about $0.10 to plant 1 tree in Madagascar, including all salary + maintenance costs too - so 12 trees = $1.20.
- Looking at Eden’s financials, about 55% of their annual spend goes directly on tree planting (buying trees, paying people to plant trees, equipment), and 30% on their staff salaries. (The remaining 15% on marketing, sundries, other cost of doing business things).
- Carbon Offsetting projects - are funded Monthly, and go to a “Gold Standard” offsetting project per month. (Gold Standard is an organisation managing donation to carbon offset project, not neccesarily a statement of the quality of the project).
- It’s only the offsetting project that counts in the CO2 Footprint calculation (i.e. they don’t count the tree planting in that).
- They have a register of all the projects they have historically supported here - with links to evidence that ‘credits’ have been spent.
- They basically “buy” offset credits through this platform, and allocate them to the project of choice. Market place for projects basically.
- The platform does a lot of work to certify and validate the projects too, so a lot of this work is funded.
- Per their page, they offset 14 Tonnes CO2 / year / subscriber, or about 1.2 tonnes per month.
- I see average figures on the two platforms they donate to hovering around $10-15 USD per Tonne CO2, or between 5-10 USD / tonne, depending on the project. (Though I assume there is some form of bulk donation benefit?)
- I can’t see much info about how those credits relate into final £ amount the project they fund recieve though - myriad of fee structures that look confusing, and their financials don’t divulge costs of salaries, office expenses, etc, separately to issuing money to the projects they fund. (The last report shows a $700k net
- Would be interested to see the actual financial cost of their donations, not just the “credits” they donate - I can’t otherwise understand how the 14 tonnes figure is achieved.
The Offset Earth website makes a claim that 85% of the donation goes to projects, but that in reality is donating that money to other charities who use it to fund other projects - so it’s not quite taking into account the other organisations costs / where your overall donation goes.
Somehow spent longer looking at this than I should have. Not intended as any commentary, other than I want to understand where my donation actually goes.