I have recently seen advertisements from Virgin Money about their “Rainbow” credit card in support of the UK charity Stonewall. I feel this is a great way to connect to the younger audience who take social responsibility a lot more seriously than perhaps previous generations.
My question to monzo, do you plan to or do you already back any charities? Personally speaking you already come across as a more progressive brand, would be good to hear from charitable persuits more often.
Also, as odd as it sounds, but, people do like to humble brag a little bit here and there. Maybe an opt in for donations to a chosen charity could have a “limited edition” bank card? Would be a conversation starter at the bar and hopefully spread awareness.