I have experience with affiliate marketing
Typically a business (like Krispy Kreme) signs up with the affiliate and they pay a % commission on each approved transaction. This is where the affiliates make money.
For Monzo, I canât imagine there will be any cost because theyâre allowing the affiliate to get more offers in front of more people and therefore make more money. Monzo will likely be making money and getting commission from the affiliate for each use of cashback.
Fair enough, just seems a waste of effort thus far.
If they donât change by next round Iâll probably just opt out, they have plenty of data for me to be personalised, and it seems that data isnât being considered when producing offers that are relevant.
I was going to go to one of their hotlight stores because theyâre always miles better than the stale ones you get in supermarkets. I think theyâre owned stores right? 
I agree. I was going to opt out a while back but kpet it active to see how things changed. Not many offers that are actually personalised to me, and it seems itâs the same offers just being renewed time and time again.
Do I use offers if I get one that is personalised to me? Yes.
How often do I get a useful offer? Maybe once every 2 months at best.
Is having my data shared with 2 aggregators for this level of âpersonalisationâ worth it? Not really.
Iâm gonna give it another short while to see if the new aggregator starts showing me more useful offers (not just the occasional food delivery service). If it hasnât improved by my birthday next month, Iâm opting out for sure.
So, just so I get this right.
Monzo introduced cashback and asked for my spending data to be shared in return of personalised offers.
These offers are personalised to me, based on my spending data (allegedly).
Instead, theyâre giving away my spending data, for an external company to market other non personalised companies to me, against the purpose of me sharing my spending data?
Opted out.
They all qualify.
Almost all everyday spending qualifies for Chase.
This is just another issue you seem to face (as ever!) and thereâll be a reason why. Iâve not heard of anyone being refused cashback with Chase for Sainsburyâs.
Itâs clearly a specific to you issue, seems odd to give up on Chase for this. They all qualify completely.
People seem to think they should get offers they want, vs what the selling company wants.
If you spend ÂŁ200 a month at McDonalds, why are they going to give you 10% on any ÂŁ10 spend? Youâre a regular, youâre going anyway. It might increase spend if the minimum is higher, but theyâll have this data already.
Whatâs far more likely is that Honest Burger are looking for customers who have a high average spend at a competitor and want to sway you. So youâre being targeted more than personalised.
And places Currys/Franco Manca that seem to be on all these offers are just happy to throw that discount to anyone and hope.
Monzo are not picking these retailers. The external company manages it, they are not getting Tesco or Amazon because they donât chase customers in that way. Monzo are not looking through your spend history and saying âRight, lets give them Costa, Tesco, Amazon, RSPCA & Appleâ but someone else gets Starbucks, Waitrose, ASOS, RNLI & Google Play, there just isnât that level of offers available.
Itâs never ever going to be perfect and there will be offers that some people get that you might prefer that you think you could take advantage of. The Morrisons one that some people have, Iâd definitely take advantage of that, just for the minimum amount of spend and get the cashback. But Iâm within 1m of a Tesco and havenât spent in Morrisons in 14 months. So maybe one of those criteria rules me out. Maybe they think I spend so much at a very local Tesco that Iâll never drive another 5 miles for Morrisons. Maybe they donât think my monthly Tesco spend is enough to make it worthwhile trying to lure me over. Who knows!
Lots of very clever people will be working on the best and most effective way to lure customers to them, that is very unlikely to be exactly how we want it.
They could consider a fair radius.
Iâm not travelling an hour to Manchester for a burger.
I opted out, seems giving too much away for little reward.
The data theyâre using on me will tell them where I am 99% of my time.
This should dictate what offers I receive.
Thatâs my point.
Giving me something in London, for example, Iâve not been there since 2007.
I was in Prague two weeks ago, I donât see any offers for Prague.
The offers I have are the same from weeks if not months ago, so not relevant.
It is not personalised when itâs the same as everyone elseâs.
My view is, itâs total shit therefore not for me.
Isnât that the point? Iâm not spending anywhere I donât wantâŠ
None of the cashback showing on my app can be justified along those lines. And from comments here, it sounds the same for a lot of people.
It âwasnât perfectâ as in âit was quite good but not perfectâ when it first started. Now itâs so far from perfect, itâs actually the opposite.
How are they luring me if they are showing me things I donât want or live way too far from to even consider starting to use? There is absolutely zero âclevernessâ there. Even if I saw the offer and then decided âooh I might try thatâ, most if not all of them are either outright not available in NI or so far away as to make it objectively stupid for anyone to think Iâd make that journey.
Youâre one of the people that complains about it every single time you post, so itâs never going to please you.
Unless they give you all the NI shops you frequent, youâre going to complain about it. You just fail to see any logic in it, just go straight to âITâS NOT WHAT I WANT!!!â
NI is important, but itâs also a very small market in the scheme of things, so doing NI specific offers is going to be extremely difficult, so you have to hope the big national brands have reach into the area. Belfast for example has a population, only slightly bigger then the London Borough of Hackney.
How deep do they (or should they) go with all this âpersonalisationâ? People were already really uneasy at the amount of data that was being shared with third parties initially.
Sure, you may not want to travel. But those who have a car may be more open to it. So should they dig into and share all of your direct debits to see if you pay road tax to work that out?
For your spending on Monzo. Sure. What if youâre not full Monzo? Should all your connected accounts data be shared with them too, so they can work this out more accurately?
Maybe make you connect your Google or Apple account as well so that they can see where you travel to, see your calendar of planned days out or weekends away?
To make this truly personalised and tailored to every individual user, they would need a heck of a lot of your data and for all of that to be shared with a lot of other businesses.
Shouldnât claim itâs personalised if itâs not.
Weâre not all getting the same offers so there is personalisation there somewhere, even if you donât like it.
The bulk was the same, but % may have differed for whatever reasons.
Maybe if it changes down the line Iâll opt in again, but for now not worth my time.
Personalised is just marketing speak for targeted.
Yeah, I think some are expecting âpersonalisedâ to mean fully bespoke.
Itâll probably just be a blanket list of offers everybody gets with some tweaks. Some people earlier had the same vendor but different cashback rates or had one extra vendor compared to somebody else.
Just refreshed the same old ones which Iâll probably never use.
The Disney+ one would be good if it wasnât for the fact that it wasnât there the week of my renewal, but it was the week before and weeks after 
I think the supermarket booster made me expect too much from this, itâs not often got anything I can use, but hey, itâs free and once in a blue-moon I get some cash back 