British Bank Awards 2021

Yeah they deffo running it as an ad on Facebook

I think Facebook allows advertisers to upload personal information like email addresses to allow for targeted advertising.

They may be uploading the email addresses of all their customers to Facebook and running these ads specifically to those users. It’s impossible to tell though.

I know that HSBC also use social media marketing, as they once notified me about it when they first started to and I asked to opt out.

Yes this 100% was a thing and probably still is, they can literally upload list of customers to target with specific ads on facebook. I dont know if Starling has done this but facebook certainly used to let you do that.
The app can also feed into facebook for targetting/exclusion for ads as well if they have the sdk integrated (again no idea if they do)

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I must have opted out of marketing for Starling as I’ve not actually seen the ad once on Facebook.

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