Our story started here when our Founder Marvyn Smith was looking at the world around him in June 2020 with the Covid-19 pandemic, lockdown and civil unrest movement across the world. Communities regardless of ethnicity, heritage, employment background and social position in society all united for a common cause.
From personal experiences Marvyn identified with the unconscious biases that affected the wider community where he was prejudged and despite being professionally qualified and experienced, he was discriminated against. Marvyn wanted to make a difference and to be an example at the same time by doing something unique that will leave a legacy.
Founded in July 2020 by like-minded Individuals, when the world was struggling with the ‘new normal’, Atmen presented itself as having a necessary place in society. Atmen in German translates to ‘To Breathe’, it is apparent that the act of breathing restricted life either with the Covid-19 virus or with systemic institutional biases in society.
Taking all these events into account Marvyn and the other Co-Founders wants Atmen to be inclusive, diverse and better different from the very beginning.
What is this bollocks? How on earth does it relate to launching a payment card?
After banging on about diversity, why is the sole person depicted a white, thin, influencer–type girl?
Why is there a B👑 on the cards?
Why did they name it something which sounds like a queer hook–up app?
Why does this all look like some GCSE project?
Just, “why?” to pretty much everything.