Yes, I’m not sure this report is an accurate indicator of how successful products or services with this label have performed with 18-35 year olds. It’s a word I’ve only really heard used by people who work in Fintech or those have an avid interest in the industry as a whole. It’s nothing more than a general indicator of what a business does, the specifics of their offering and value are the things which most customers will likely connect with first, the label is irrelevant.