I agree.
To add some context to this discussion Tom was asked about how Monzo would stop Monzo becoming an (annoying) advertising venue at July’s open office.
He acknowledged the fact that it’s difficult to figure out where to draw the line - which is obviously partly what tests like this one are for. But ultimately he said that
if a bunch of people say that “I really hate this, get out of my feed” we just won’t do it anymore
hopefully that helps put some user’s minds at ease 