A couple of my thoughts, as someone who has realised all along that top-ups cost
Monzo money and therefore uses bank transfers to fund my account.
I can see why top-ups are viewed as more convenient. For me, now, it is no more complicated than putting my thumbprint on a legacy bank app and sending over money to an account that is already stored. However, the storing of these details is a real pain. Some banks allow bank details to be set up in their app, others require logging on to internet banking, which is (a bit) more of a pain. But it’s hardly the end of the world.
I agree with the opinion expressed above
that the corporate line, repeated here by well-intentioned Monzo champions, has been “top-ups are coming back, you’ll be able to use your Monzo CA in exactly the same way as your pre-pay.”
Now, a day after the option appears in my app you’re talking about charges. This should have been factored in from the beginning of the CA transfer period, marking a difference between the pre-pay, with its reliance on top-ups, and bringing a full-featured CA to market which should not need to rely on the feature at all (no other established bank does).
Finally, the whole language of ‘top-up’ really implies pre-pay and ‘secondary account’. In my opinion, Monzo should be talking about ‘paying in’ rather than ‘topping-up’. Absolutely everyone who has expressed their displeasure at the inability to top-up having transitioned onto a CA is used to this concept as they all have a pre-existing legacy bank account. Bank accounts have funds paid in and, to me, topping-up feels akin to pre-pay mobile phone usage, somewhat poorer, second-rate and cheap (despite costing more!) As long as Monzo offer ‘topping-up’ rather than paying in, feel they are forever selling short their concept as the hub of everyone’s financial life, and shackling it as a ‘secondary’ service to a legacy account.
PS I can’t wait to watch what happens when Starling broach this loss-leader, along with ATM foreign withdrawals, with their users. Both are front and centre selling points and the bank has remained tight-lipped throughout Monzo’s transparency.
tl:dr Call ‘top-ups’ paying in and get your customers to use bank transfers as they are already used to doing with the rest of the banking system.