Their fees are not overly competitive but then again my comparison point is Moneybox for them who if I was interested in a Cash LISA I’d go with them because they’re an established business:
Moneybox isn’t free. They charge a standard £1 per account fee I believe, pay lower interest that Nude on the Cash LISA and charge a slightly higher % fee on the Stocks and Shares LISA.
I guess Nude are banking on the fact that by giving you a projection on the date you will accumulate your deposit, the balances of the funds they hold for you are just going to keep growing and growing.
I think Nude is probably targeted at someone who is less savvy than the average Moneybox user, but I could be wrong.