I could read it, sans paywall
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Yea, thanks, I know. But I couldnât see the headline to Google anywhere, as I said before.
Thanks for sharing the headline 
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TS Anvil?
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There was me thinking southerners only drank shandy.
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Where the ÂŁ6 cocktails at?
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Iâve not read it, but an intro like that just sounds desperate and bitter. The FT really is going down the toilet.
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I shop at morrisons and eat out at greggs.
I feel insulted.
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My monthly outgoings:
- ÂŁ350 mortgage
- ÂŁ120 bills
- ÂŁ4,673 avocados
Someone please help my budget this, my family is dying.
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I clicked on the paywall link which provided the headlineâŠ
Anyway, hope you managed to read the article
What is it?
I donât think we are Monzoing correctly
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Maybe you should try and change energy supplier, might save you ÂŁ5 a month!
/s
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This parts stuck out to me, and itâs true:
âFlicking through the results, and itâs achingly clear what the problem is: Monzo has yet find a real business model.â
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Try incognito,
Or try on mobile and click on the AMP version not the actual article.
Can I just say I love how even their own comic depicts FT Alphaville as worse than bad by having the two signs point the same way
I saw them as pointing left, back towards the reader + then rightâŠ
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Good sense, sound reasoning, and some insightful analysis?
âMonzo is of course still a relatively young company, so it is understandable that itâs still taking business baby steps whilst focusing on growth. Itâs also worth bearing in mind that lending is just one of its possible revenue streams, with the company launching a ÂŁ5-per-month premium service earlier this year and earning decent income from transaction fees. ⊠Of course, how Monzo chooses to allocate its deposits is at its discretion. It doesnât have to lend the money if it doesnât want to. After all, there seems to be a willing line of investors looking to fund its growth for the moment. ⊠Perhaps the issue isnât so much that Monzo doesnât want to lend, but is just getting to grips with the practice. Building the sort of customer base who think of you as a reliable source of credit, rather than a flashy current account, takes time. Thereâs also the issue of culture. Lending is a difficult business and shifting the gears away from a growth mentality to one with a focus on mundane banking tasks, such as customer due diligence and compliance, isnât easy. Just ask Metro Bank. ⊠Monzo arguably revolutionised the customer-facing side of current accounts, and was duly rewarded with a slug of deposits. But now comes the hard part: putting that capital to productive use.â
Maybe you shouldnât have.
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I donât think the FT article is wrong. Monzo originally stated that its intention was to make money by referring customers to businesses that could save them money - for example Bulb. However, there were very few of those. They then launched Monzo Plus, which was intended to become a revenue-generating modular added-value account, where customers could choose the benefits they wanted. Thus turned out not to be feasible.
Given the above, to claim that theyâre struggling with defining their business model doesnât seem far-fetched.
Theyâve now very recently relaunched Monzo Plus - and since none of us can see the numbers, itâs probably too early to tell whether this will turn out to be the solution.
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It wonât be. Out of four million accounts, lets assume (generously) that 50% are active. Of that two million lets assume 10% take a plus account at ÂŁ60/year - that is barely one million in revenue from Plus. Tiny tiny numbers. I imagine that Premium would be more profitable though.
They have GOT to get more people depositing salary and using Monzo as a primary account⊠offering free 12 months of Plus might work as a good switching bribe once the initial Plus signups die down.
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I think youâve got some dodgy maths there!
10% of 2 million is 200,000. 200,000 * 60 is 12 million.
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