I know that the Monzo demographic is on average under 34 years of age but I was wondering how many more mature users love the bank.
I’m 56 - full Monzo (Plus customer) have a loan plus overdraft and use Flex frequently - I’m tech savvy and love the bank. I would never consider going back to one of the big five banks as Monzo provides everything I currently need
I just wonder if in its planning and development Monzo does consider this ageing demographic as an untapped market e.g. bigger savings interest for lifetime savers etc.
Actually the results don’t surprise me. I think that most of those have probably “grown up” as Monzo has.
If I had to guess it’s because you can’t show off a bank app on the gram/chat so most of the sub 25 year olds don’t really care what the app does so long as they can buy the latest trends
I had an “ouch” moment the other day where I was in the “next to last” age range on a survey. So at 57 I don’t feel to bad about this one…
Personal (me plus wife of 48), joint, and business banking with Monzo. Main banking is here making full use of pots, bemoaning lack of j/a overdraft as a safety net, and we both love it.
Still have Starling (cheque imaging - come on Monzo…), Smile (branch for larger cheques - would ditch that if we could pay in at the Post Office), plus Amex charge and Visa / MC / Amex credit cards, all visible in Plus.
My day job though is finance and IT so not sure how representative I am / am not.
that’d be interesting to see.