Despite me handling many of these requests, I’m really not the right person to ask about merchant feedback. Personally, I’d really like to see a team own it internally and give it the big overhaul it so desperately needs.
Ideally, we’d have a dedicated team who were given the tools to make big sweeping changes and fixes, including the writing of new enrichment rules. A vast majority of the things I can see in the queue could be fixed with some small automation.