How/Will Monzo convince the older generation to switch?

[alexs (Alex Sherwood)]

@ChrisBeldam

I think Monzo’s target audience are at the moment people aged around 18 - 30.

This was my assumption too but in fact

@alexs

The average age of a Monzo user is 31 / 32 (so demand isn’t mainly coming from students) … & they’re not mostly techy (unlike the Alpha users)

which is why these points

@alexs

the most common characteristic of their users as simply being people who live their lives on their smartphones.

@Naji

I would be careful of singling out any of our users based simply on their age demographic as it would be presumptuous to assume they all have the same needs, interests and outlook on managing their personal finances.

are quite significant.