How to create a customer segmentation 🎚️

:wave: Hello everyone,

I’m excited to share with you a piece of content that I’ve recently worked on. In this blog, I delve into the nuances of different customer segmentation approaches, the common trade-offs we consider when choosing the right approach, and how we use them at Monzo.

I’m Vincent, a product data scientist in the business banking’s Growth team at Monzo (and a long time lurker on the forum :eyes:). My role primarily revolves around gathering data insights to uncover market opportunities, devising new experiments to explore potential growth levers, and evaluating the impact of our various initiatives.

I would be thrilled to hear your thoughts, feedback, or any questions!

There’s a Part 2 of this blog that I’m working on that will be a more-hands guide on how we implemented a needs-based segmentation model to help us understand the needs clusters of UK’s small businesses. Got anything you’re itching to see covered in there? Give me a shout!


Welcome Vincent!


Thanks! I have been following the community forum for years - excited to finally make my first contribution