Hello everyone,
I’m excited to share with you a piece of content that I’ve recently worked on. In this blog, I delve into the nuances of different customer segmentation approaches, the common trade-offs we consider when choosing the right approach, and how we use them at Monzo.
I’m Vincent, a product data scientist in the business banking’s Growth team at Monzo (and a long time lurker on the forum 
). My role primarily revolves around gathering data insights to uncover market opportunities, devising new experiments to explore potential growth levers, and evaluating the impact of our various initiatives.
I would be thrilled to hear your thoughts, feedback, or any questions!
There’s a Part 2 of this blog that I’m working on that will be a more-hands guide on how we implemented a needs-based segmentation model to help us understand the needs clusters of UK’s small businesses. Got anything you’re itching to see covered in there? Give me a shout!