Google Hardware Store (pop-ups in NYC and Chicago)


This looks amazing. Fantastic interior design, super green and friendly, and clearly a warmer, more homely feel than the sterile Apple stores.

I like that they are going all out to demonstrate how the products would be well placed in your actual home, like this example of a Google Home Hub in the kitchen :


I would love to see Google open permanent stores like this across the world. With Apple, Microsoft and Amazon all having physical presence, it’s surely only a matter of time. Google has some very strong partnerships with Best Buy, Walmart, PC World, etc but at some point you gotta control the retail experience, and although I think the decor sucks in Apple Stores, the fact that they are everywhere for support, training, repairs, replacements, etc, is a huge part of their appeal for many.

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