So giffgaff updated their app today on iOS and Android. Within the update, they introduced a new tab called ‘giffgaff gameplan’. As far as I can gather, you are able to use this element of the app for budgeting and tips for saving money. I assume it’s like Emma, or similar offerings. Has anyone started using it? It includes Monzo as one of the banks you can link to their service, so I’m sure someone might like to use it.
Question is, what does giffgaff get out of offering this kind of service? I found it a strange direction for the company to go in. I know they do credit and other offerings, I just found it an odd thing to offer.