Hi,
Without knowing anything about how Monzo makes profit, I once been tipped off that most physical Banks make a profit by using their customers savings in the stock markets and other investments methods.
Personally, I don’t mind letting the bank make profit by using my funds as long as its secured, legal and guaranteed that my money will be always available to me when needed.
Maybe if the Banks will offer some decent revenue back to the customer for its (the Bank) investments, More users will be willing to save money.
Given the fact that Monzo have over 1,000,000+ installs (probably not much less are active users) there is a BIG potential to make a profit both for Monzo and its customers which in return will increase the user base. Like a snowball but in a good sense
I recently read a chapter in a brilliant book about how to best split your monthly income for best financial behaviour.
You can find the book here:
In this chapter the book recommend splitting ones income in this way:
HOW MUCH SHOULD ONE SAVE?
Savings Account……………………… 20%
Living - Clothes, Food and Shelter… 50%
Education……………………………… 10%
Recreation……………………………. 10%
Life Insurance………………………… 10%
100%
The average yearly income in the UK is £29,400 where 20% is almost £6000 per user!
Multiple by number of users and I think there is a good business here
So by suggesting the user to save and well-behave financially all parts can benefit.
My suggestion is to add a Categorised budget like in the suggestion above where the user can easily see in advance how much he can spend on each category. Simple as that.
By having this view as a user I can see where I need to improve in order to achieve the suggested budget!
So customers will feel that Monzo care for their money which will increase the user base which increase the profit! Nice ha??
P.S.
I highly recommend reading the book