Dodl by AJ Bell - investment app 📈

I can’t say I’m a fan of this 30 shares keeping-it-simple thing, even though this reshuffle doesn’t affect me; it does make me slightly uneasy that at any moment a future reshuffle could:

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It’s been a great option though for a Lifetime ISA buying Lifeguard Strategy monthly.

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:100: Dodl was the missing piece for me in terms of a DIY Investment LISA offering so still very happy with them.

The Easy Bank Transfer addition I’ve used a few times now so hopefully they keep on bringing positive updates like this:

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10 working days = smooth SIPP between 2 fintechs :white_check_mark:

The way the markets were last year, Lifeguard Strategy™ monthly sounds like a winner :swimming_man:

Just had a look. I did the 80/20 split, as I won’t be touching the LISA for some time. It’s been up and down like a yoyo, but 0.5% up overall. Sort of academic though if you’re in it for decades

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:100: pound cost averaging over the long term is the way. Just checked mine, Vanguard is outperforming S&P500 for me atm. Have some Tesla that’s 15% in the green as of today too.



Nice, LISA bonus notifs activated:

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Is the weird monster gone?

Wonder if they’ll be dropping the platform charges as well? AJ Bell slashes fees and hikes interest rate after warning from regulator

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Indeed it is.

Before:

After:

Dodl is AJ Bell’s low cost platform. It is commission free. The FCA warning is doesn’t apply to Dodl. However, would like Dodl to pay interest on uninvested cash or at least add a decent interest paying money market fund to the platform.

Don’t see why it wouldn’t apply to them given that they have a monthly charge when many others don’t.

You’re mixing up their offerings - Dodl is basically AJ Bell disrupting itself with a zero-commission app to fend off the likes of Freetrade:

Yes, regular legacy AJ Bell platforms have charges that the FCA warned against that AJ Bell responded to already as follows:

Under the new changes, the costs customers pay to buy and sell exchange-traded investments via the AJ Bell consumer platform are being reduced from ÂŁ9.95 to ÂŁ5.00 per trade. The dealing charges for frequent traders will reduce from ÂŁ4.95 to ÂŁ3.50 per trade.

The firm said it will also roll out higher rates of interest on cash held in pension drawdown, ranging from 3.45 per cent for balances below ÂŁ10,000 to 4.45 per cent for balances over ÂŁ100,000.

Hopefully this makes sense now. Dodl is AJ Bell’s own branded low-cost platform (£0 dealing charges) that bridges the gap between AJ Bell and Freetrade/Vanguard et al.

I know they are separately run but my point is that Dodl still charge that £1 a month for what is quite a limited service. It’s why I’m with T212.

I’d be surprised if Dodl didn’t similarly change their charging structure.

Technically it’s 0.15% fee (minimum £1/month). This is peanuts for a platform fee and is in no way in the cross hairs of the FCA. The FCA has issues with dealing charges per trade and not passing on interest rates to consumers on their uninvested cash.

This platform fee is comparable to Vanguard’s 0.15% which is industry leading.

Pretty sure Moneybox charge ÂŁ1/month subscription fee on top of a 0.45% platform fee. Monzo charge 0.45% platform fee. Freetrade you pay subscription fees for any tax wrapped account.

It’s about value for money, not a race to the bottom on fees. Trading212 is unique in that it’s basically free (as it has a highly profitable CFD arm) but that doesn’t make everyone else automatically uncompetitive.

The issue I have with the £1 is that they are aiming at new investors with relatively small sums. You can invest via Moneybox with roundups so it’s particularly bad but even £100 in and you’re talking 12% charges, not 0.15%.

Personally think it’s reductive to think of it like that. No one bats an eyelid on £1 for a McDonalds cheeseburger or a coffee. It’s about value - £1 fee and zero commissions is more than enough value for money for their tax wrapped accounts. It’s cheap as chips, literally, and for a long term novice investor provides a low barrier of entry into investing.

An investor who invests £100 per month after 1 year will have a £1,188 (assuming no growth) portfolio and will be paying a fair circa 1% fee (that trends down to 0.15% as the portfolio grows over time) for a robust investment platform. It’s misrepresentative/unrealistic to quote a 12% charge as if a portfolio remains static.

Also worth pointing out if you use them for a LISA or SIPP, the fee pays for itself out of the government bonus / tax relief. Hard to lose money on those accounts.

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It isn’t high in absolute terms but that fixed monthly charge really hits those starting. I suspect £10/month is more realistic for many and even after a year you’re looking at a 10% charge. Better to start out with a percentage based place and move when your balance gets to £5000 or more. Not the cheapest but Hargreaves Lansdowne is cheaper up to around £3000 and offers SIPPs and whatnot too.

At these amounts, it’s better to just start. Worrying about tiny absolute fees at this early stage of an investment journey and conflating them with large % fee equivalents is the wrong/inhibiting focus.

Building the mere habit of investing at this stage is the important part and £1 per month (or whatever % fee) can be chalked up as the cost of keeping the platform lights on / tuition fee of learning about investments. That’s the way I see it and did it half a decade ago or so, and while I do get where you’re coming from, I just strongly disagree on this point. Good to hear your perspective either way, I’m sure it’s widely shared.

For sure starting is key.

Dodl is OK from a thousand or so as would be Moneybox. Where it’s bad is for someone starting out with only roundups on Moneybox as you could very easily get out off investing altogether with that scheme as it’s not the 12% or so of Dodl but potentially 100% depending on the roundups.