I’m just gonna call this now, between the reply to this topic, this response in the weekly Q&A and Tristan choosing to bring up B Corps in his latest interview, I think this is going to happen 
His comment in the interview was -
There are various different models that ensure that companies can be pursuing capitalist interests but also social and economic interests. There are things like B corporations that specifically put it as part of their constitution, that they will give equal weighting in their decisions to social and environmental issues as well as just making money.