Next opportunity to crowdfund?

Is anyone working on ideas/plans for the next funding round at the moment or is it on the back burner?

This might seem premature talking about it now seeing as you’re expecting it to land in 2018, but with the last round as soon as you announced your plans they were pretty much in stone and unlike with your app development there wasn’t really any request for community feedback (there was one last minute thread by @tom asking for perk ideas but the ideas were no good so they didn’t use any).

It resulted in you making similar mistakes to the first round. (most people could not invest in either round and found their monzo love unrequited, fuelling support for Revolut, tandem, starling).

It would be amazing if you had someone solely working on relating with investors (different from Investor Relations :kissing_smiling_eyes: - proactive vs reactive service), offering random perks and updates, arranging events and thinking about how to enlist the next bunch of people who are in love with monzo and want to be able to own a piece.

I heard tom’s podcast with Luke Lang of Crowdcube where he said they have a lot to improve with regards to investor perks etc, which is fantastic that he acknowledges this weakness but is anything in motion to make this happen?

Monzo seems to have the (perhaps misinterpreted) mindset that people would be lucky to invest in their company (evident from last 2 rounds) if they could instead look at it as the ultimate marketing opportunity and enlist all of the eager minions to do their bidding then it would make reaching a billion people a whole lot easier.

It would be cool for example if they launched a campaign to get 100,000 investors. Everyone will get a £10 investment and be rewarded with an investor card and access to a feature that no one else can have, e.g. Break away from the marketplace model for us and offer us the monzo ISA, but only for these 100k people.

For those who say £10 is not enough equity, the rest of the crowdfunding allocation after this £1m could be done on a sweepstake to those who want more, then no one will be let down and monzo can harness the full power of the crowd.

If 100,000 people became investors can you imagine the implications of that for marketing and growth?

5 Likes