In this scenario, it is clear that sharing the success of the company is the aim and not the actual raising of cash.
Okay, maybe it was a little unfair of me to say it was the only reason. What I was trying to get across was that the main objective was to raise cash. Of the options available at the time, crowdfunding had the most advantages attached to it (such as sharing the success of the company with customers), hence why it was the choses route.
If i’m being cynical, I don’t think VCs were willing to put more cash in at the time and Monzo needed cash. Crowdfunding is the next logical step.