Indeed if you look at the bus in the background they look like very different colours to me, not that a Londoner needs much to recognise any change at all in the iconic bus colouring.
Iām actually quite excited to see a hot coral bus ngl
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I see what you did there.
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Is it in the marketing strategy to be more london centric again?
It doesnt grip me and in my limited time in london last weekend for the nfl i seen the tubes were littered with at least 10 different finance companies with graphics of their card and saying they do banking different in some shape or form with a tagline very similar to this.
I feel it could have really been more imaginative and bolder
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Love how this went by unnoticed 
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Itās a huge market, to be fair. Theyāre reaching more people than they would if they advertised in all of Scotland AND Wales, say.
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Agree, donāt really see it as a negative. Although they would reach more if the advert was more eye catching and convert more if they actually gave a benefit of the product. āBanking made easyā isnāt a good marketing strap line unless another bank had already said āwe make banking difficultā.
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So, āa diamond is foreverā is a terrible strap line because no one was putting out adverts saying ādiamonds are temporaryā 
Monzo does make banking easier thatās its USP, seems a pretty sensible strap line to me.
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I donāt think banks need to explicitly say that, people just need to feel like they do in order for the slogan to grab their attention.
I do feel like banks make banking a heck of a lot more difficult than it ought to be, so this slogan would get me.
But I suspect Iād wind up disappointed and feeling mislead, because I canāt say I feel like Monzo necessarily make banking any easier for me. In a lot of ways, I think they make it more complex and more confusing.
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On the visuals. Iām sitting in the Whitechapel Burger King watching over the London busses. Just in case 
. (more a great reason for a BK)
About 150 busses have passed I reckon but no hot coral ones sadly. From what Iāve seen, a hot coral bus would be probably the second or third most noticeable advert. The award would go to this which Iāve seen before and, my I think thatās some fantastic and eye catching design work. But Monzo definitely would be, to my eye, near the top of the range
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I love that they have gone to the effort of putting workmen on the top of that one 
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I think strap lines and whatever it says are largely irrelevant now, itās about brand recognition.
You need to remember Monzo.
Once this is a bit more widespread, go to Google and search for āpink bus bankā or ābank account orange busā and thatāll be enough.
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How dare you.
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I agree. So put something like āthe only bank with pay in 3 built inā (I know it is not rolled out to all yet, but you get my point). THAT would get peoples attention.
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I think this is more about brand awareness than any specific āfeatureā.
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If I wasnāt frequenting this forum I would really have no idea what āpay in 3ā meant
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I think my hints were much more subtle
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We will have to agree to disagree. You are a loss making company after five or so years, you have five million customers, you should be shouting about features that are on trend and make you money (ignoring the small interchange from everyone of course). You donāt need brand recognition, you need to break even.
I think monzo are aware of their needs more than us
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