IF.com — relaunch digital bank

Wouldn’t it be great if someone brought back Intelligent Finance (if.com), and relaunched it as a digital only bank, but also keeping the main product of its USP cheaper mortgage rate, for a less lucrative savings account, or better credit card APR etc. https://www.if.com/

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Two thoughts.

Does this need its own thread or would be be better within the Lloyds chat? I think it’s distinct enough.

Second, what would be the key benefit of rhos happening? The banking space in 2009 was significantly different to now. What would a relaunched offering look like apart from mentioned.

No bank is going to do what a bank either before or just about did at the height of the banking crisis, especially not around mortgage rates.

Otherwise this thread could easily descend into “wasn’t it better when there were” etc etc.

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I think there is always space for competition, Monzo customer service for example — Intelligent Finance was only scaled down because of Lloyds purchase of HBOS

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I loved IF.com. Jars. Purple. Bliss.

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Same! There brand, usage of words such as “jars” was very good branding.

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