Saw an ad for this on a US TV channel over the weekend.
An online only US bank being targeted at millennials.
Not sure the service is particularly groundbreaking but they have some rather good adverts:
https://www.youtube.com/watch?v=uUBmOWMyTOk (talking about the old banks not working for people)
https://www.youtube.com/watch?v=C5VUCAxfzME (where they gave away gifts to random customers, which seemingly got them 2m views)