Realistically, Monzo could change that whole “packaged” account game with a pick and mix system.
You increase the discount rate with the number of items you add to your account.
Example - phone insurance is £5pm and breakdown insurance is £4pm, if you get them together you would pay £8pm (£1 discount per month). Now, what if I want to add another feature (i.e. airport lounges) which is £4pm? All three together the “package” would cost £10pm (£3 discount per month) and so on.
I think a lot of customers adding features based on their needs without alienating other customers and making them feel like they are not as important as “premium” ones. This could possibly even replace the idea of the marketplace.
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