Yesterday I ran a report on our users’ spending data and found a fun fact that I put on Twitter:
Fun fact… our users have spent twice as much donating £ to good causes through @JustGiving as they have buying donuts at Krispy Kreme
A similar kind of thing to when Tristan and Sam published an infographic on user spending back in April: https://getmondo.co.uk/blog/2016/04/29/mondo-spending/
This blog post has been one of our most popular, and I for one find this kind of data really interesting, but there have been some negative reactions of the back of yesterday’s Tweet, including:
Guy Moorhouse said:
@getmondo I’m totally behind Mondo + what you’re doing but sharing user data like this (even if anonymised) feels a bit weird.
Rob Sterlini said:
@getmondo is there any way that we can remove our selves from this anonymised data?
Cameron Harris Wood said:
@getmondo bit creepy that your publicly talking about user’s spending habits already #MetadataIsntPrivacy
Data privacy is, of course, really important to us and we don’t want to jeopardise the trust between us and our users.
What does everyone think about this? Should we avoid any more of these types of blog posts/infographics/facts?