Agree with @Downlaoded here. If I’m putting my money in a bank - I’d ideally like all of their features on offer to be available to me whether I need them or not, purely because of the fact it’s money that’s being handled here, rather than game levels as some others have mentioned on this thread.
A better idea might be notifications in app for when a certain feature is now useful to a user, after enough data has been collected.
I believe this is now what is being done, the new feed notifications highlight things that are now useful (Example: “See your merchant history” after going to the same place twice.) rather than the old “feature unlocked” messages from back in the Alpha.
Yep, we’ve taken away the messaging of ‘unlocking’ features for many of the reasons above. Some of the features do still take some time to become available because of a lack of data and so we’re working on ways to make that clearer at the moment