I’m fascinated to see what the growth curve will look like this year. And actually whether Monzo really wants many more customers or if it wants to monetise the ones it has / be more picky about where to focus its efforts.
I do wonder, though, whether comparisons with high street banks are right. As Monzo becomes part of the country’s DNA, and still being part of the zeitgeist, I wonder if we will see the growth contributing and Monzo being many people’s second account?
(Indeed, the more accounts Monzo has, the bigger its network effect and power when we look at things like identity services, becoming a savings platform, or in doing radical things like reshaping the payments or financial services industry as a whole).