It is a shame it’s gone. But I think there’s also the other side to it from your point about transparency.
Previously (as I understand it), it just a counter of accounts. You had to have a personal account, so that’s what they counted. If you opened it, didn’t like the app and never touched it again, then you’re still a +1.
Now there are the nuances to that, are you really a customer if you got a card in 2016 and did nothing with it? Are you a customer if you moved your bills manually and haven’t touched the £5 you left in your account in a year?
You no longer need a personal account to get a business account, so if I have personal and business am I +2? What about if I share the business account with someone who isn’t with Monzo? Is this account already counted for me? Does it count for them too? Or are you doing the work to de-dupe me from both lists?
I’m sure these are all metrics they follow internally, but are they worth the time and effort to display an overall number for us to see? Probably not. And without that work, it’s not accurate. If they didn’t care about it being accurate or transparent or whatever, they could just add Rand(1-10) at y interval and we’d be absolutely non the wiser.
No idea if Monzo advertising on the App Store is new or not, but it’s the first time I’ve ever seen one! Seen loads of other fintechs advertise here, but never Monzo. They show up as an ad if you search for apps like Starling Bank now too, or Chase. Just like Starling show up as an ad if you search for Monzo.