I would totally pay for plus (and possibly also a reasonable “per use” supplement) for financial advice. It would be great to be able to receive financial advice from a trusted brand, who already have full visibility of my spending, credit rating, relevant personal info and any financial products I have (assuming they are either provided by Monzo or plugged into open banking). Of course, when Monzo start offering more and more financial products, such as mortgages, this advice may no longer be considered independent, but for me the convenience and trust is great enough to overcome this.
What do you think, would you pay? And if so, how much?