Do people regularly carry pens with them in Japan and therefore the benefit of being able to pay for your coffee with your pen is a selling point? I am genuinely confused.
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Maybe it’s easier to whip out a pen than a phone.
I always have a pen in my bag
But my bag has my purse, including my monzo card, in it as well
Absolutely brilliant 
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I’m always misplacing my pens, so I’d hate to own one of these 
A contactless payment pen, incase your get asked for pin and forget, so have to sign. 
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Oh hey, it’s a FeliCa stored value card.
These are incredibly popular in Japan and I see these working really well. Not sure about the pen form factor but implementing the new Japanese FeliCa Starbucks Card into things like reusable cups makes a ton of sense to me.
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I always carry a pen, but that one doesn’t look ergonomic. I’ve also lost some good pens 
I would never pay that price for a pen…