I think the problem is that because the forum harbours a feeling of loyalty, and because Monzo are ātransparentā in other areas, a false sense of expectation is placed on them by some people (which is understandable).
With some things, it pays to get in early (a Monzo investment for example) - With other situations, it doesnāt pay to be an early adopter.
All of those people who have helped Monzo grow, contributed to the forum, submitted bugs, discussed what they had for dinner etc etc, are now watching people potentially āgame the systemā and receive Ā£50 for their efforts.
Monzo needs to grow, it was literally their main goal from the previous report (for anyone throwing the ālack of transparencyā card around).
You can see how hard the UK banking customer base is by looking at all the customer sticking with TSB after their issues.
I thought the Ā£5 that was initially on offer for signing up was a complete waste of time - The Ā£50 is still a hassle because of closing down your old account and instigating a CASS.
It almost caters for the people who were going to switch to Monzo anyway (in which case, the Ā£50 is just an added bonus).
I guess the only thing Monzo can learn from is perhaps setting slightly looser expectations - Iāve seen comments along the lines of āyou said youād never do thatā, which is true.
In the same way the āyou can use your current account in the same way as your pre paid cardā was true at the time.
Unfortunately, in a relatively short time frame, as the business needs evolve, those comments become outdated, and are used as ammunition as an argument against the new policy.
I seriously doubt anyone who goes to the effort of signing up to a Monzo forum, want them to bomb - So if Monzo can benefit from offering Ā£50 for people to switch, and it actually makes a differenceā¦ Crack on