To be fair to them, they have made it clear they like getting products out as soon as possible (regardless of them being half baked or not). This is how they want to operate, so i would expect this method of product release to continue.
They could have waited 6 months and had an initial product offering which covers all their customers. Family travel insurance is a very common option.
I don’t disagree though, they would never have been able to do it with the rushed release date. Maybe next year?