The offers are very weak.
You can get an annual worldwide policy for circa £30 (defacto 5*) or for even less. Not to mention its probably next to worthless because most insurance policies have clauses in that invalidate if you’ve even been to the doctor about anything for a number of years prior.
Emergency cash is what just accessing your own cash?
And all the card colours do is flip the argument about only providing hot coral cards “we only give hot coral because thats our brand etc” (though i dont mind hot coral myself).
Monzo always seem to aim low for this type of stuff (examples - interest rates, overdraft fees), feels more like an exercise in how little they can get away with. I also feel it’s a strange stance to take of putting forward something pretty rubbish, charging for it whilst pushing it as great/plus/premium. I think that message is way more off brand then none hot coral cards.
This is exactly why i think they’ll run into issues with pushing third party products too - because commercially they’ll need to push whats more attractive to them, not whats best for their customers.
If Monzo wanted to do this why couldn’t they have been best in the market? Look at nationwide for another £2 you get breakdown cover, mobile insurance and travel insurance.
If monzo want to be held in higher esteem and be better then any other bank, then they have to deliver it.