Interesting to compare with N26.
3 Likes
I like that. Looks like an advert for an actual bank. The monzo adverts, for some reason, donât seem to be from am actual bank. No idea why. Just something about them
I really like #2, but #1 feels like an in-joke that doesnât translate to new people, and #3 like it sets unrealistic expectations to maintain. I would then feel let down if I didnât get something if I had a child.
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Die mobile bank, die!
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Todayâs advert was brought to you by RBS, HSBC, Barclays and Lloyds Banking Group.
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Just saw one on the Jubilee line to meet my dad. 
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I love seeing these adverts.
Out of interest - would you share how much the campaign is costing you?
Also if you want any other testimonials from your user base - Iâd be happy to oblige.
âI got it because the card is brightly colouredâ - Ben, 31, London
âThe app is niftyâ - Ben, 31, London.
âItâs not Pink, itâs hot coralâ - Ben, 31, London.
âYou can send GIFs to their customer support teamâ - Ben, 31, London.
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This is great - we need a thread for customer testimonials!
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Saw Monzo video ads at Perth railway station yesterday!
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Tell me more, tell me more!
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I saw Monzo video ads at work recently. Didnât know about the ones on the tube.
I do know where youâre coming from though 
It is hard to put a finger on why though 
I think that Monzo has personality 
Thatâs (for me) what sets them apart from all other banks 
Everything they do, ads, blog posts, artwork, etc. it all has personality where no other bank seems to!
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With most bank adverts I swear you can go the whole thing without knowing that theyâre advertising a financial institution.
More often than not theyâre advertising a vague positive feeling followed by their logo.
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I saw a big animated ad in Angel station over the weekend. Almost caused an escalator drama trying to stop and look at it. Looked great! (My friend couldnât understand why I cared so much about an ad for a bankâŚ)
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Seen one on the Manchester Metrolink
And such attention to detail, the top transaction is Transport for Greater Manchester (TFGM) instead of TFL
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Started seeing them in Manchester City centre a few weeks ago, was quite surprised, but I like it! Hopefully more people pick up on it and sign up! 
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Relevant
What exactly is the âgreat payâ.
Itâs so irritating when job ads donât give you enough details, so you only realise applying is pointless when youâre halfway through a formâŚ
1 Like