IPSOS Personal Banking Service Quality - August 2026

What’s our guesses for overall service quality?

February 2026 (in the UK) had monzo 1st, Starling 2nd, Nationwide 3rd, first direct 4th, and Chase 5th.

My guess is Nationwide could take 2nd place, and maybe Lloyds could be looking at 5th place, given they’ve been 6th place for the past few years now. Chase and first direct have been going down the rankings, so their time in the top 5 might be nearing an end. monzo I think will retain 1st place.

Results should be available from 17th August, as the 15th is a Saturday.

The day I start guessing at percentages for a banking quality survey is probably the same day I walk in to the sea.

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These would only be punished for tinkering with cash back

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Great Britain

Northern Ireland

And as is pointed out nearly every time, I will never understand on these surveys why RBS always performs much worse than NatWest when they are practically the same

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Which customers are these that are always surveyed?
I just want to know how the sampling was done

Approximately 1000 customers a year are surveyed across Great Britain for each provider; results are only published where at least 100 customers have provided an eligible score for that service in the survey period.

17,055 people were surveyed in total.

Approximately 500 customers a year are surveyed across Northern Ireland and the Republic of Ireland for each provider; results are only published where at least 100 customers have provided an eligible score for that service in the survey period.

6,027 people were surveyed in total.

Here is their detailed methodology.

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Now I know why I am never a participant

Is it because you wouldn’t provide an “eligible” score? :joy:

Yes. They will likely now be collecting results, ready for the August 2027 results.

I’ve always wondered why the survey is called “service quality” when the question is about how likely people are to recommend a bank.

It always surprises me that Santander and HSBC are below the likes of Barclays and Metro Bank.

Santander and HSBC offer a really competitive service, good apps, good telephone, good rates etc.

People don’t care for those things as long as the service works. Barclays just works, majority don’t care about bells and whistles in their banking app.

You’re also more likely to get a UK based operative with Barclays, but HSBC on the other hand you’d be very lucky to get a UK based agent. Those things come into play.

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Non existent. All mass calls* go to the HSBC GSCs (Global Service Centres) in India, Malaysia, Philippines etc. It’s only Premier who get the UK calls centres.

*You can then get a call transferred back to somewhere like HSBC Birmingham for specific queries, like when I wanted to close my SEK Currency Account the agent couldn’t do it, and had to transfer me to Birmingham.

True.

Also GIC and InvestDirect. I think those and Premier go through to Leeds (along with FD).

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Interesting to see the continued fall down the rankings of Chase having once topped the list.

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Most people only joined Chase for the cashback so, as @tired says above, Chase are now being punished for cutting this back.

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