You can’t ask sensible questions here! This is purely speculation and a finger in the dark!
I’m guessing (it really is a wild guess), that if they have X number of people signed up, it’ll be more attractive to potential adopters of said future currency.
Another one signing up, just because… So, if you’re looking for an invite:
Initiative Q is building a new payment network and giving away significant sums of their future currency to early adopters. It’s by invite only and I have a limited number of invites. My personal invite link: https://initiativeq.com/invite/HUt0ReK7Q
My two cents, the guy seems to be legit, there’s almost zero down side to this, and for those who had suffered a severe case of FOMO after missing out on the bitcoin craze, why not try this?