The same way that they trust TV adverts and such I guess 
It all depends on how convincing and relatable the ad is.
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Given the cost of traditional marketing campaigns, using social media and those who have a following on the various platforms is going to be relatively cheap. If you pay someone a few hundred, or even a couple of thousand to make a video to share with their followers, which is then seen by millions, the ROI is probably going to be pretty good.
No wonder they are popular.
When you also consider that people aren’t watching terrestrial TV as much; nor reading newspapers, the old-fashioned marketing tools are not going to be as effective.
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Yeah think it was Alex mentioned he was an influencer.
Dont want to @ him incase its mistaken for aggressively outing him 
Ahh yeah that was the name I had in my head. Found at least one discussion around it here:
No I said he was
So it’s 100% true
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