In new age cards I would like to see the embossing gone, and in fact the card number, dates and cvc. I am happy to not be able to pay if a merchant pulls out a Zip Zap…
In my view, my payment card should be a token to prove my physical presence at the point of transaction (backed up by PIN) or via unverified contactless.
There is still so much risk associated with PAN + Expiry + CVC that I think it should be removed from cards. There are other solid channels for distributing and protecting this information.
I’ve recently seen a payment product offer a physical card and also the option to create disposable cards (VCC) in app for online transactions.
Perhaps in the future, physical cards will not be able to transact online and VCCs will be used for that. This would in turn render the physical cards PAN etc kind of redundant as it can only be used for transactions that are signed by the cards private key via EMV.