It’s a pricey thing indeed but I think they’re not trying to target the same consumer as their ready made meals.
I’ve seen on LinkedIn they are doing more recruitment (I work in Food + Beverage manufacturing) for roles that are tend to suggest they are soon going to be sold in supermarkets and retail channels, rather than just direct to consumer.
Which at the price point of this - it sort of fits along side the ‘casual buyer’ / lunch time foods chiller at retailers.
I just ordered another box of Saturo bars and cancelled my Huel bar subscription. The Saturo ones just taste way better, IMO.
I’ve been a Huel customer much longer, but I have to say, this doesn’t give me a huge amount of confidence in their new RTD product, considering Saturo is also a competitor in that respect and that’s their main product.
If they’d have launched a year ago, it might be a different story. But right now it feels like they are on the backfoot compared to both Saturo and Soylent. Saturo have the experience of making and distributing the RTD, and have a ton of flavors, and different size options, and Soylent obviously have years of experience.
I’ve been a Huel powder customer for years now, but with RTD they don’t have first-mover advantage, nor experience. They do have a huge customer base though and lots of goodwill.
Having said all of this, I’ve not yet tried the Huel RTD. It might well be absolutely delicious and compete with Saturo on the flavor side (although the bar definitely doesn’t).
I totally agree and thank you very much for your recommendation before
I’m not sure how I feel about them tasting good though because I’ve found myself wanting to eat them whereas it is easier to use Huel in a way that combats cravings because I have zero interest in consuming it for pleasure
It’s tricky, isn’t it? But I think not enjoying the taste makes it difficult to maintain them as a regular part of the diet. There still has to be a balance there. I don’t dislike the Huel bars but it’s tempting to just ignore them when I have them and “cheat” by eating something unhealthy that tastes better.