Huel, a London-based startup that produces and sells powder meals for busy people, has landed a £20 million funding round from Highland Capital. This is the company’s first round of funding since its inception in 2015.
“Huel has been profitable since day one and is on track to triple turnover this year,” said the company’s co-founder Julian Hearn. “In order to accelerate growth, expand our product portfolio and reach new markets, we decided to take external funding into the company. […] These developments present a really exciting time for Huel and the ‘complete food’ category in general. We expect further innovation will follow as a consequence soon.”
Thought I’d try one of these things as a lunch replacement, and after much consideration I ultimately plumped for Saturo (500ml). First order arrived this afternoon, though I probably won’t try my first one until Saturday - or even Monday - as I figure I should probably finish my existing lunch-related items in the fridge first so I don’t waste any food.
Quite excited to get started, as using Saturo should mean I don’t waste any of my lunch hour acquiring and preparing food, and having one bottle of a known calorie value should help me avoid situations where I purchase a reasonable main for lunch and then blow everything up by adding on too many bits and snacks with the main.
Not sure if there’s anyone yet to try Saturo at this point, but apparently this referral URL will get you 10€ off a first order (and give me a 10€ coupon), assuming pasting it here works… https://www.saturo.com/?raf=ref4230711
Big fan of Huel. Been using it since latter end of 2015 and have never looked back. Have tried others in that time just to compare but Huel, for me, works and tastes the best. Didn’t realise this thread existed tbh.
I’m now four weeks into Huel (as a result of this community) and I’m loving it. I don’t have the best of diets anyway, but I also struggle with meal prep for work and end up spending ridiculous amounts of money in the centre of Cardiff. This seems to be working great, extremely convenient and keeps me full
Are they massive bars?
Im going to order some bars for my post swim eat 
