Huel, a London-based startup that produces and sells powder meals for busy people, has landed a £20 million funding round from Highland Capital. This is the company’s first round of funding since its inception in 2015.
“Huel has been profitable since day one and is on track to triple turnover this year,” said the company’s co-founder Julian Hearn. “In order to accelerate growth, expand our product portfolio and reach new markets, we decided to take external funding into the company. […] These developments present a really exciting time for Huel and the ‘complete food’ category in general. We expect further innovation will follow as a consequence soon.”