It certainly used to be the case, including for advance customers. I can’t say for certain if the service is better than I would get if I didn’t have premier, but it appears to be a dedicated line for now.
I don’t know what would happen if you dialled the premier line as a non premier customer. I say this because I’ve dialled the main line once and put my details in and it didn’t push me onto the premier line.
Yes, I believe that was the case when premier was for the slightly richer instead of “Mass Affluent” customers but now not so.
That said I was offered a “wealth manager” call who was basically just seeing if I was using my products effectively (aka what could I get I didn’t have).
I’ve done a few hotel bookings with Home&Away offers, but they’re not always good and if hsbc didn’t have them there’s usually an offer for booking/agoda/expedia/etc. elsewhere so it’s not as though they’re very exclusive.
Aside from that, travel insurance which I would have to buy if it wasn’t included.
And global transfers (although I checked and I think those are a benefit for the advance account too).
We’re changing the rules on who can qualify for the HSBC Premier Bank Account. These new rules have been in place since last September for new customers, and from 9 April 2025 they will apply to all Premier customers.
You’ll still be able to enjoy all the benefits of your HSBC Premier Bank Account as long as you meet one of the following eligibility requirements:
Have savings or investments totalling £100,000 or more with HSBC UK. This doesn’t include any balances you hold with M&S Bank, first direct or HSBC Expat.
Have an annual personal income of £100,000 or more coming into your Premier Account. For joint account holders, at least one of you must meet this requirement.
Already have a HSBC Premier Bank Account in another country.|
If you don’t currently meet these requirements, don’t worry there’s nothing for you to do right now. We’ll get back in touch with you about your account if these changes impact you.
Very disappointing. When they updated the eligibility rules for new Premier customers they explicitly said they were unchanged for existing customers