Hey Monzo team (and especially the product team),
I am just on the way home from a Jam show and tell event at your office. So as usual … sitting in the tube I got an idea.
Since you want more regular transactions and grow hack like pirates …
My own experience:
I used my card for the tube one Monday and because I wanted to be capped weekly I kept on adding money to the card.
How to utilise it:
Use this capping factor to drive more regular transactions. A prompt/notification to use Monzo for travel will be simple. As you do best, incentivise with cool stats, some funny jokes about the places you touch in/out if possible.
The extra benefit:
Because my card is so accessible I end up using it in supermarkets, pubs etc when out and about. Just get it out of my pocket, touch and go.
I am sure your data gurus can get you stats on users using the card for travel. And maybe some correlation with more regular transactions. I might be just an outliner complicating things…
In any case, that’s my ‘tube’ idea. I would be super proud if you find it any good! Or if you have it on your badass ideas board already … well then, sharing ideas never hurts!
Monzo ambassador, transparency lover and a data geek